2018 Chinese cross-border e-commerce research

The trend of consumption return has now appeared, and the performance of high-end consumption has become apparent. China has long been a major consumer of foreign consumption. According to the statistics of the World Tourism Organization (UNWTO), in 2017, the overseas consumption of tourists from mainland China reached US$261 billion, accounting for 20.9% of the total consumption, ranking first in the world.
However, due to factors such as exchange rates and tax rates, in recent years, high-end consumption has shown a clear return trend when overseas purchases no longer have price advantages. The growth rate of overseas tourism consumption has decreased from 25% in 2016 to 12% in 2017, 2017 For the first time in the year, local luxury consumption also exceeded the 5% positive growth in overseas consumption.

(1) The import cost of general trade import tax is reduced, which facilitates cross-border import B2B
Good for general trade import business, B2B companies benefit from cross-border import. For general trade, the effect of preferential tariff reduction after import tariffs is more obvious. The gap between commodity import prices and cross-border e-commerce is expected to further narrow, making the advantages of some categories of general trade prominent. For cross-border trade as a whole, it is conducive to the promotion of cross-border trade supply chain management and product quality improvement, because lowering import tariffs will help reduce the inflow of informal channels such as purchasing and purchasing, allowing more products to be imported or bonded through regular domestic general trade. The arrival of the port area is expected to further promote consumption upgrades.

(2) Incremental Chinese enterprises supply chain upgrade and brand building
In recent years, Chinese brands represented by millet, Gree, etc. have continued to rise, with Netease's strict selection as the representative ODM model to shorten the supply chain and provide the consumers who buy from china with low-priced, high-quality products. After the reduction of import tariffs, the gap between the prices of imported goods and domestic goods has further narrowed, which will inevitably increase the competition between domestic and foreign brands. If domestic products are to be recognized by consumers, they must provide consumers with products that are more competitive in terms of price and quality. It is expected to promote Chinese brands to speed up supply chain upgrades and improve product quality.

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